Discover how AI is reshaping customer experience in South Africa - from intelligent self-service to predictive support and automation. Learn how Helm helps businesses deliver faster, smarter CX at scale.

Proudly South African and globally recognised, Helm wins top honours for AI-powered customer experience and marketing automation at the 2025 Business Excellence Awards

At Helm.africa, customer experience (CX) is driven by values-led leadership. Jeané van Greunen shares how courage, integrity, and human connection shape CX strategies that deliver measurable impact across global markets.

Artificial Intelligence is in a strange spot. With the explosion of AI tools and applications, we find ourselves teetering between two inseparable yet intertwined paths – the promise of extraordinary capability, and the peril of unmitigated risk.