"Is ChatGPT a better writer than me?"

A writer’s dilemma by Cayley Jones, UX Writer at Helm

Using AI to enhance the call to action

Helm CCO Jeané van Greunen explores the role of AI in marketing today, and how the mighty CTA can benefit.

How Helm Gen™ Compares With Mainstream Generative AI

Weighing up a Retrieval-Augmented Generation solution against a platform backed by a Large Language Model, such as ChatGPT

Helm Gen™ – From RAG to Riches

Unpacking the intricacies of Large Language Models and opening the door for Helm Gen through RAG, a fitting form of Generative AI for the business world

Humans and AI – exploring the cycle of complementary coexistence

Human input is crucial in order to allow technology to evolve. So, who are the real people who engage with AI, and how does their involvement shape its evolution?

5 things your business should consider when using AI

Insights and principles for any organisation thinking about implementing an AI solution

Trends to look out for in 2023

Written by an actual Machine Learning model, along with Helm’s award-winning Natural Language Processing Specialist and their Head of Engineering.

Ride the AI revolution, don’t fear it

Humankind’s ability to thrive through adversity and adapt to innovation is something that cannot be replicated, but rather enhanced by AI.