"Is ChatGPT a better writer than me?"

A writer’s dilemma by Cayley Jones, UX Writer at Helm

Using AI to enhance the call to action

Helm CCO Jeané van Greunen explores the role of AI in marketing today, and how the mighty CTA can benefit.

How Helm Gen™ Compares With Mainstream Generative AI

Weighing up a Retrieval-Augmented Generation solution against a platform backed by a Large Language Model, such as ChatGPT

Helm Gen™ – From RAG to Riches

Unpacking the intricacies of Large Language Models and opening the door for Helm Gen through RAG, a fitting form of Generative AI for the business world

MoneyUp Chat by Capitec aims to improve SA's financial literacy

WhatsApp solution developed for SA's largest retail bank aims to increase access to relevant financial education.

Humans and AI – exploring the cycle of complementary coexistence

Human input is crucial in order to allow technology to evolve. So, who are the real people who engage with AI, and how does their involvement shape its evolution?