AI
A writer’s dilemma by Cayley Jones, UX Writer at Helm
Helm CCO Jeané van Greunen explores the role of AI in marketing today, and how the mighty CTA can benefit.
Weighing up a Retrieval-Augmented Generation solution against a platform backed by a Large Language Model, such as ChatGPT
Unpacking the intricacies of Large Language Models and opening the door for Helm Gen through RAG, a fitting form of Generative AI for the business world
Human input is crucial in order to allow technology to evolve. So, who are the real people who engage with AI, and how does their involvement shape its evolution?
Intelligent assistant built by South African partnership recognised by Mobile Marketing Association
Insights and principles for any organisation thinking about implementing an AI solution
Written by an actual Machine Learning model, along with Helm’s award-winning Natural Language Processing Specialist and their Head of Engineering.
Humankind’s ability to thrive through adversity and adapt to innovation is something that cannot be replicated, but rather enhanced by AI.
Frozen food giant optimises production line with computer vision
Leading mobile tech company appoints Africa’s CX innovation experts
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